Copy Rising freelance rates for 2024
My copywriting services are costed according to the complexity of the brief, its size, and whether it’s a one-off / repeat work. I base my calculations and quotes on a daily rate of £350. I offer a sliding scale of discounts on content marketing retainer packages and larger projects.
For reference, daily rates for freelance copywriters in the UK vary wildly from £250 to (allegedly) £1,000. Those London Mad Men, eh! I’m highly experienced and I also want to give value for money and work with interesting clients, so I’m keeping my 2024 rate reasonable and competitive.
Retained services
I offer four content marketing retainer packages with discounted rates, starting at £630 per month for 2 blogs and scaling up. All retainers except the cheapest are flexible in the sense that your content is aligned to a bespoke plan.
The discounts are available only on 6 and 12 month retainer agreement. The guaranteed income is good for me, and the rate is good for you. Plus, they give us the space to really connect, strategise, and create something brilliant and effective.
Additional brand & copy services
Here are some rough costs for the most popular services I offer, based on my daily rate of £350. Mid- and large-sized projects have a discount applied to them – the more work you give me, the better value you get.
Every project is unique though, so I’ll confirm the quote when I’ve taken your brief. Don’t worry – it’s not likely to be a shock and I’m great at working out how we can meet your objectives while sticking to your budget.
It’s worth noting that, apart from the branding items, almost everything can be absorbed into a monthly retainer, one way or another. If you need a particular service regularly, having a retainer really does give better value.
Services
Professional writing is transformative and doubly so when it plays nicely with graphic design, web development, UX, SEO, PPC and across all your channels. This holistic approach means my services are fluid and flexible, arranged broadly into three categories.
Branding
Strapline, mission and values, value proposition, positioning, tone of voice.
Copywriting
Website, documents, campaign assets, ideation, professional marketing support.
Content Marketing
Thought leadership and SEO content like blogs and PR, plus strategy and planning.
Retainer or one-off project?
Let’s have a conversation. Tell me a bit about your business, your audience, your challenges and your vision, all that. I’ll ask a few questions and explain more about my work. We might even talk about the weather, the weekend, anything really!
If we like how this goes, we can arrange an immersion (or discovery) session. Email me using the form. I’ll get back to you and arrange our first chat.