Branding and storytelling for the environment
Case study: an established multinational with a newborn brand and an innovative eco product for a growing niche market. With branding under its belt, website copy would bring it to life.
Telling the story of your social value
Case study: social value website copy isn’t only to support the public sector procurement process. It demonstrates what your business is like to work for and with. Isn’t it time to share the evidence of your brilliance?
Website copywriting for organic lead generation
Case study: the backbone of a site built for organic lead generation is optimised structure; the muscles are the website copywriting on cornerstone pages. When competitors copy you, you know you’re leading the pack.
The 10 SEO habits of highly effective copywriters
Practical tips that digital copywriters can incorporate into their process, including relevancy, formatting, using H Tags, keyword density, and the pitfalls of bold text and internal linking.
24 content marketing FAQs that will help you get lift-off
Is lack of clarity holding you down? Here are some practical answers designed to remove common obstacles so you can get your business’ content marketing off the ground. Ready for lift-off?
How plain English copywriting supports ‘thinking fast & slow’ decision-making
With shorter sentences, active verbs and lists, plain English guidelines can help you create better copy for complex customer journeys.