Copywriting
Your stories allow your audiences to know you. They hold information that feeds your brand story. They have characters, and they have character. They entertain or satisfy a need, or both. The deeper we can go, telling the tales unique to you, the deeper your connection to the people that matter.
Even the driest details have a good yarn in there somewhere, or at least a thread we can weave in. All the stories that engage, inform and persuade your audience to take action – sign up, sign on, purchase, advocate for.
- Website copy
- Document copy
- Campaign assets
- Editing & optimisation
The human brain likes stories. The human heart feels them. This is why exploiting fear is unethical and yet also why people can feel emotionally connected to an organisation that seems to genuinely care. I work with clients who do genuinely care and my job is to tell your stories in a way that reveals and builds on this truth.
To this end, I provide a comprehensive range of online and print services. If possible, I’ll collaborate with your web developers, SEO partners and the like, to make sure it’s all as good as it can be.
1. Websites
Website copywriting can be from scratch for a new site, or a refresh and restructure of information. We’ll need to work with your web developers, SEO and UX, if possible.
- Home pages
- About us sections
- Biographies
- Case studies
- Service pages
- Product copy (long-form)
- Landing pages
- Micro copy
- Meta data
2. Documents
Copywriting for print or digital documents means working with your graphic designer. I’ve got a background in newspaper and magazine layout, which helps.
- Whitepapers
- Internal reports
- Brochures
- Newsletters
- Emails
3. Campaign assets
This is a very practical list, so don’t forget about me when it comes to ideation!
- Video scripts
- Infographics
- Downloadable documents
- Printed documents
- Digital & print adverts
- Emails
- Social posts
4. Editing & optimisation
You might find this useful if your copy is being done by a junior copywriter or someone who’s an expert but not a professional writer. I’ll catch typos, off-brand messaging and errors, and add value by refining structure and user journey. I’ve also been known to catch plagiarism.
- Proofreading
- Editing
- Fact-checking
- Brand voice
- Keyword optimisation (content SEO)
- Internal linking
Branding
Strapline, mission and values, value proposition, positioning, tone of voice.
Copywriting
Website, documents, campaign assets, ideation, professional marketing support.
Content Marketing
Thought leadership and SEO content like blogs and PR, plus strategy and planning.
Fish & chips or veggie balti?
Let’s have a conversation. Tell me a bit about your business, your audience, your challenges and your vision, all that. I’ll ask a few questions and explain more about my work. We might even talk about the weather, the weekend, the amazing takeaways we had last night.
And if we like how this goes, we can arrange an immersion (or discovery) session. Email me using the form. I’ll get back to you and arrange our first chat.